A Reporting-Ethics inspiration

In this mornings edition of The Oregonian newspaper, or in the Business section. The article in particular was "Recycling whiz finds a circular way". I apologize to my viewers I could not find the link to the article online.
It covers how a Tom Badrick, Sustainability Coordinator at the Legacy Health System is in charge of motivating it's employees on recycling as much as they can and decrease the amount of garbage. This is something in which all large for profit and/or non-profits should be focused on. For we all need to be recycling as much as we can.
Everything that we throw in the garbage, ends up in the land fills. Most of the plastic and rubber packaging, never decomposes. For they are petroleum products and the best thing to do is just try and recycle these items.
On my current part-time job, I sometimes work in the bottle returns room. Despite all of the recyclable cans, glass and plastic bottles that come through, there are still a number that are needlessly thrown away. One's in which are probably going straight into a landfill.
But it is not profitable for my employer to do any additional work and/or focus on their attempts to expand their recycling program.
As sad as it is, most of these individuals or scrappers whom return those recyclables for cash, do not use the cash for anything positive. Some of these living expenses would include: rent, car insurance, alimony payments, college tuition and etc. Instead most of these funds are I assume consumed in one of many other ways.